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Laura Ellis Graphic Design

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Packaging Design and Production

When extending the yogurt packaging to AtlantaFresh's new milk product line, the logical system of fate level color coding was applied: with half and half the natural move was to use the nonfat and the whole milk colors, and split the label.

As a group, AtlantaFresh milk products increased their visual impact. Especially when 15 feet tall on a truck wrap!

AtlantaFresh branding applied to other product lines.

Atlantafresh branding applied to other product lines

The color coded 2% fat 6 ounce yogurt product line showing refreshed AtlantaFresh package design.

The original package design of AtlantaFresh used a style that connected with its small batch handmade roots. The label was hand applied and even rubber stamped with the date the batch was made. Therefore much research went into substrates, coatings inks and adhesives to insure the unprecedented yogurt label would hold up in cold and wet conditions. Although the diecut "cigar band" signature shape was far more expensive than a flexo printed plastic carton, the client agreed that for such an expensive premium product, an appropriate presentation was needed.

Maybe the cutest AtlantaFresh package, the "shorty" as it was promoted, made it into the new milk line, even though cream had been packaged with this label since 2008. Following the color coding system, since whole milk was bright red, cream was a rich dark red. Shelf presence was built in.

This is the online portfolio of Laura Ellis. Please contact Laura for more work samples if you'd like to see examples for a specific market. Thank you!

© 2023 By Laura Ellis Graphic Design

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